The one impact project is a Non-Governmental project aimed at providing access to education for economically disadvantage students.
My Role: Brand Identity, Iconography, Strategy.
Illustrations: Open doodles by Pablo Stanley
Commissioned: 12/2022.
The logo for The One Impact Project features a stylized globe design, created using the letters 'O' and 'one'. The letter 'O' is placed in the center of the design, representing the earth's axis, while the letter 'one' forms a circle around it, symbolizing the planet's equator. The color purple is used to represent the motivation, while yellow represents the happiness one impact can cause.
Logo Rationale
The logo design for The One Impact Project was created to symbolize the organization's mission of making a positive impact on the world through education. The use of the letters 'O' and 'one' to form a globe highlights the organization's focus on making a difference one student at a time, while also representing its global impact.
The placement of the letter 'O' in the center of the design represents the axis of the earth, which is critical to the planet's rotation and overall balance. The letter 'one' forms a circle around it, symbolizing the planet's equator, which represents unity and the idea that all people are connected.
The placement of the letter 'O' in the center of the design represents the axis of the earth, which is critical to the planet's rotation and overall balance. The letter 'one' forms a circle around it, symbolizing the planet's equator, which represents unity and the idea that all people are connected.
The logo design for The One Impact Project is simple, impactful, and reflects the organization's mission and values. It serves as a visual representation of the organization's global reach and its focus on making a positive impact on the lives of economically disadvantaged students, while also promoting environmental stewardship and sustainable practices.
Meaning and significance of Yellow
Positivity and optimism: Yellow is often associated with positivity, happiness, and optimism. TOIP aims to promote a positive message and motivate students to pursue education despite their challenges, yellow can be used to convey this message.
Hope: The color yellow can also be associated with hope, which could be particularly relevant for TOIP that is working to improve the lives of disadvantaged students by providing them with education opportunities.
Creativity and innovation: Bright shades of yellow can also convey a sense of creativity and innovation, which could be relevant for TOIP that is using innovative approaches to tackle educational inequality.
Meaning and significance of Purple
Creativity and imagination: Purple is often seen as a creative and imaginative color, which could be relevant for an TOIP that is using innovative approaches to tackle educational inequality.
Compassion and empathy: In some cultures, purple is associated with compassion and empathy. TOIP wants to convey a message of empathy and support for economically disadvantaged students, purple can be used to express this message.
Ambition and empowerment: Purple is associated with ambition, power, and achievement. TOIP aims to inspire disadvantaged students to pursue their dreams and achieve their goals, purple can convey this message.
